A one-time project to create a solid foundation for long-term growth. Specific action items are organized within the four pillars of the SEO framework, as noted below.

Getting Started

Kickoff Meeting: Establish goals, workflow, and timelines. Discuss target audience(s).
Keyword Research: In-depth research to identify the keywords your audience uses to search for your products and services.

Technical SEO

Google Search Console: Verify your website with this portal which creates a communication channel with Google.
XML Sitemap: Create an automatically generated sitemap that acts as your website’s resume to the search engines.
Robots.txt: File creation/update. A robots.txt file tells the search engines which parts of your website we want them to avoid crawling and indexing.
Site Speed—Analyze current performance within Google’s Core Web Vitals.
Mobile Usability: Review current usability on mobile devices.
301 Redirects: Respond to the page not found errors in Google Search Console by creating 301 redirects to improve website crawlability.

Content

Content Evaluation: A review of your competitor’s content and your current content.
Content Strategy: Plan for future growth and expansion.
Content Calendar: Creation of a strategic content calendar

On-Site SEO

Title Tags and Meta Descriptions: Create a custom title and description for each top-level page of your website. We automate this for frequently updated content types, such as blog posts.
Alternative Text: Update and optimize descriptive text for images on your top-performing web pages.
Headers: Review existing headers, updating content and hierarchy based on keyword research.

Off-Site SEO

Local Search: Verify and update your Google Maps listing.

Link Building: Review current domain authority and backlink network. Create a strategy for growth.

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